Monday, October 15, 2012

Microsoft to challenge iTunes and Spotify with new music streaming in Windows 8

Xbox Music will now be integrated into Windows 8 as it's default music player. It's a free music streaming software platform that can be upgraded to ad-free for $9.99 a month.

The service will debut on Xbox Tuesday, October 16th, 2012. The service will also be rolled out via PC and tablet with any Windows 8 purchases or upgrades. An interesting twist is that there will be a version available for the Android and Apple platforms.

Microsoft is turning the Xbox brand into something more than just gaming but an entertainment hub.

This puts a lot of pressure on Pandora and Spotify. Windows 8 will undoubtedly sell millions of copies of it's new operating system over the coming years, and having Xbox music as it's default player will put that service in front of all other streaming music players.

There will be nothing stopping customers from downloading another service on their devices but there are advantages. You will have unlimited play back of any song in the library instead of just having to wait for one of your favorite songs to be replayed. There will also be a cloud accessible database. This means you can access any song in your library from any of your devices that has the player installed, your phone, tablet, Xbox, PC, etc.

Zune will continue for Windows 7 users but will over time will be getting phased out in favor of Xbox Music. I like the idea of having all my music accessible wherever I am. music streaming is great, but I know the sometimes there's just a particular song that I want to hear which makes me pause my streaming service and look it up on line via Youtube or something similar.

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